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4 Power Tips That Could Add Luster To Your Diamond Sales!

4 Power Tips That Could Add Luster To Your Diamond Sales!

More often than not, contrary to our beliefs, customers who walk in to a jewelry shop are generally clueless about 'what they would like to spend on'. They, however, might have some idea about 'how much they wish to spend'. Once again this is a very rare possibility. Also this figure is very likely to go up substantially if you are able to lure the customer. 

It is extremely difficult to predict what might attract a potential customer and what might not. In my ten years of experience, I have gathered some real good tips which I wish to share with you. Hope these tips help turn your first time customers into regular patrons and thus, increase your profitability.

1)Start with the best
When a customer visits your shop for a particular item in mind, make sure that you don?t start by showing him/her your merchandise with a low-priced one. Start with a reasonably high priced item and then gradually move down. It is usually easy to get customers move down than move up in price. If the customer likes something in the lower range then it?s really difficult to convince him/her to buy a higher priced design.

2)Motivate buyers
Most of the jewelers make a basic mistake of keeping their priced possessions inside the locker and displaying all other items. For instance, if you have a 3 ct diamond engagement ring with you inside your safe, then make your potential ring-buying customer wear it and boost his ego and self-esteem by emphasizing that very few people in this world can actually afford such an exotic ring. This gives you a two-fold advantage. Firstly, the customer will feel very special. Secondly, he/she will always remember to buy it the next time if not right now, if they really like the piece.

3)Bargain hunters
Bargain hunters always like to bargain before they buy anything. They derive a feeling of satisfaction by doing so. If you have scope to come down on the price, say by 5% on the total cost, then start with 2% discount. Give the customer the pleasure out of bargaining and make them feel they have got a good deal. If you don?t have any scope for discount then state some confidence builder statements like, "gold price is the same everywhere, you can check in the newspaper?, or "The diamonds come from one source and the prices are standard" or "we are into this business since last ten years and we stand by our products" etc.

4)Taking the last effort
If your customer is unable to decide between some final pieces, don?t let him/her go away without giving the reason why they are walking away. Never force a sale on anybody as it can leave a bad impression making the customer feel cornered. If they are not able to decide try to find out what is that they don?t like about the piece. Is it the colour of the stone, price, size, quality? Tell them that you need this information as a feed back and are not forcing a sale. This will ease the customer and possibly the customer might buy the piece after you satisfy their conditions. The end result is that you will get a good feed back to work on for your future customers.
It?s always good to bear in mind that people buy jewelry for luxury, pride and prestige, besides personal satisfaction. And as the age-old law of economics states, human wants are unlimited and ever-growing. The same stands true for jewelry shoppers as well.



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